Privacy Policy

We track trends in our website traffic, not individual visitors. The information we collect about visitors is aggregated and anonymous. All data is isolated to a single day and a single device.

We do not track people across their devices or across websites and apps. There is no way to know whether the same person visits our site from more than one device or visits another website. We don’t use cookies, browser cache, or local storage. We don’t generate persistent identifiers, and we don’t collect or store personal data that can be used to identify individuals.

Here is the complete list of what we collect and store:

DATA POINT	EXAMPLE	COMMENT
Page URL	https://www.caleracapital.com/news	Hostname and path are collected. Query parameters are discarded except for 'ref', 'utm_*' and similar campaign parameters.
HTTP Referer	https://google.com	Used to show referral sources
Browser	Chrome 86.0	Derived from User-Agent Full User-Agent is discarded
Operating system	macOS 10.15	Derived from User-Agent. Full User-Agent is discarded.
Device type	Desktop	Derived from User-Agent.
Country, region, city	United States, Illinois, Chicago	Derived from IP address. IP address is not stored.